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Showing posts with label music business. Show all posts
Showing posts with label music business. Show all posts

Saturday, March 29, 2014

Artists, Light and Horses

One of your thoroughbreds is biting at the bit at the starting gate. She’s really testy, and wants to start the race. Salivating at the mouth, eyes zealous, mind going a hundred miles an hour. But the gun has not gone off. There is no start.

She realizes she’s not alone. There are six, maybe ten, other horses also at the gate, desperate to start: hooves kicking the dust, rump hitting the sides of the barrier, leg muscles twitching.   

Restless…

Then you realize, all of these thoroughbreds are yours. You own all these horses, and they are all ready to go, as soon as the mark is heard. They’re all biting at the bit, ready. A few false starts, and back into the barriers. Still, it’s a waiting game.

Do you ever feel like this? Do you ever feel like the thoroughbred inside you just wants to get out there and on with it? Are you feeling restless, frustrated, anxious, and yet: full of energy, desire, passion and ambition?

Do you have too many horses at the starting gate? Are all your projects/desires/dreams at the forefront of your starting gate ready to be unleashed? Do you feel like you have false starts and then you’re back at the starting gate, once again kicking your hooves into the dirt?
You are not alone.

The conundrum of the new creative entrepreneur is that we are not only passionate and ambitious as the ‘creator’, but also carrying the load of the ‘business startup owner’. You have to do it all, don’t you?

You may also just be that A-type personality who has so many ideas, and you want to do them all. Now. Or, you just know that inside you, your artistic light just wants to shine and it deserves to be heard.
Ambition is a curse and a blessing. It provides a wonderful kick in the pants to make you not only believe you can “do it”, but gives you impetus to get on with it. But it can also be a detriment. Because you want your light to shine so much, you can get frustrated if the opportunities and successes don’t come fast enough. That thoroughbred of yours kicks its hoofs in frustration, eyes jealous of the next one next to you “making it”.

I have often wondered if my life had turned out differently. If, at the age of 18, when I felt the ambition rising in my soul, I was “discovered” by a record company, developed and marketed to the point of, perhaps, top 40 hits, number one songs, Grammy awards and worldwide acclaim. I mean, my ego could easily accept that, right? My ego’s ambition certainly saw it that way. But my road was very different. I couldn’t wait for someone to come along and determine my fate: I took the ball in my own hands and created my own record company and distribution channels, thereby circumventing the “system”, using guerilla marketing tactics and making a go of it on my own. I call it my “warrior path”. Success? Damn right. It’s my definition of success. Honestly, if I’d waited around thinking I could be “discovered”, that artist light inside me would have been extinguished.

The artist’s light is always there. Your creativity, your inner talent, your mission, your essence. While you are waiting for that long term goal to realize; while you are working on your big opus, don’t forget to continue to nurture your light. In fact, artistry is a life long journey – it’s about the day to day process. Let your light emanate on a daily basis, even if, in your heart, you’re waiting for that “big thing”. Getting to that big dream takes a while, to do it right. And often it turns out differently than you initially expected, which is OK. Maybe, just maybe, you might discover that the little things you achieve, are way cooler than that vision of what that “big thing” may be, or never be.

Many artists who get the Grammy, or actors who get an Oscar, ask themselves, “what next?”

You see, once you get some kind of recognition, or reach a milestone, you’ll only want MORE. What’s next, what else? And even worse,...”is this all there is?”

Don’t be deceived by the Holy Grail, that magical destination you’ve set your sights on. Yes, the grass is always greener, they say, but let’s just imagine the grass is green right where you are, right here and now, right with what you have in your hands.

Take a look at your thoroughbreds right now. Go pat your favorite one, and give it some hay and water. Give it the love and power. Focus on that talent of yours, and find little wins you can appreciate on a daily basis. They are the ones you’ll look back which will create a sea of wins in your life, and that is a life well lived.


Go shine your light!

~ love and light, gilli moon

Want more? Get gilli's books, "I AM A Professional Artist - The Key To Survival and Success in the World of the Arts", and "Just Get Out There - Achieving Abundance, Self-Empowerment and Professional Success as an Artist Entrepreneur"

Saturday, March 09, 2013

Connecting the Social Dots: Integrating all your Social Networks and news feeds to spread your music word


Connecting the Social Dots: Integrating all your Social Networks and news feeds to spread your music word
By GILLI MOON

This article is not for the fresh beginner to the Internet. It’s for those artists who have been dabbling with various sites on the internet to promote their wares, but just need some clarity on how to navigate, what is best, and what has changed.  I was originally only going to write an article on Tumbr.com (and the demise of Posterous.com) but instead I kept writing and decided to write an entire article on Social Networks and connecting the social dots for your music. I will begin by saying that before you dabble in Social Networks, you NEED a website first and foremost. Your website is your HOME BASE where all good fans and links should start, and return. This is your hub, and your place you alone can control. Social Networks come and go. Don’t rely on them as your only source of self-promotion. I also highly recommend you read my book JUST GET OUT THERE as I have a lengthy chapter for the beginner or expert on Self-Promotion, Marketing and being the Artist Entrepreneur. Get it at www.justgetoutthere.com, or Amazon. Or just Google it.

Also my final caveat is the advice below is based on what I like, what I’ve tested, and what I use. I’m sure there are other ideas and ways. But I’m sharing with you my idea, and I want to keep it simple for you too.
Ok, let’s get started…, or at least, let’s pretend you are already dabbling online…. So let’s start in the middle: Enjoy the read. 

Connect my website news page to my social networks, so I can post all at once.
Goal: When posting in one place, you have it land on Twitter, Facebook, AND as a news feed on your website.
Twitter
YouTube
LinkedIn
Foursquare
Google+
Tumblr (and you know how THAT can connect!)
Vimeo
Blogger
And of course, Facebook



What if you have all these online social networks and you have to update your status in all these different places. Wouldn't it be nice to update one status and it spreads to all of them? How about tag on a news feed for your website? In working with artists and their self promotion, I’ve been a big advocate of Posterous.com as a blog for you to post your latest news, which in turn publishes/syndicates to your social networks (Facebook, Twitter, etc) all at once.  It also has been great as an RSS feed on your website, (your NEWS stream). However, Posterous.com died an unfortunate death (absorbed by its new owner Twitter). By end April 2013, it’s “bye bye’.

Welcome a long tried and true blog network (but least buzzed about): Tumblr.com

Tumblr is not only going to do what Posterous has done before, but goes one step further: it is a well respected social network blog in its own right, so a lot of what you may do on the web may connect to Tumblr (like you may connect Facebook and Twitter).
 Also in posting through Tumblr, you can share music, video, photos and of course, text. It’s super sexy.  You can also share things you find on the internet, on tumblr.  

How to get this going:
1.          First, I’m going to assume you are already on Twitter and Facebook as a good start (see further into this article about the benefits of those.)
2.          Go to www.tumblr.com and create an account.   Once created, and while logged in, click on your new “blog” on the left.  (1 account can have several blogs)
3.          Create url - I recommend you use your artist name as the name you choose in the url. Eg gillimoon.tumblr.com and songsalive.tumblr.com
4.          Find the Post By Email setting on Under “Account” (click on your blog from there)– they provide an email address that you can email to, from you email account, when you want to post to Tumblr. It will be really weird but it works. You can also post within your Tumblr account online. I like the email route as you can forward anything you want (your newsletter for example) to Tumblr via email.  Later you can read tips on sending via email here: www.tumblr.com/docs/en/email_publishing
5.           You can change the theme within your Blog. They have many to choose from. (Also in this area you can change the name of blog. It may be called Untitled”.  Rename that to your preferred blog name. )
6.          Importantly, connect to Facebook and Twitter . You can choose what to connect to on Facebook. Doesn’t have to be your profile (as we often keep that as personal friends area). You can share to your Facebook Fan Page. (If you have a Facebook Group, you can connect Tumblr to NetworkedBlogs (search it within Facebook). Another cool system to syndicate your blogs.)
7.          LOG OUT and go to your Tumblr url to see what it looks like. Copy the RSS feed by clicking on the “Subscribe to RSS Feed” . For example the Songsalive Tumblr is songsalive.tumblr.com/rss
8.          Now, go to your website. I have recommended many of you to design your website through www.weebly.com. You can drag an RSS feed box to any of your page (I prefer home, and News page) and insert the above RSS feed. Voila, your website is also showing your latest news. If your website design management doesn’t allow you to insert an RSS feed, you can use www.feedburner.com to create a digest of your Tumblr feeds, and then give you html code to insert into your website.
9.          Go to www.tumblr.com/apps for more suggestions. You can even share things you find on the internet, on tumblr (which in turn spreads through your network).
10.       Create buttons for your website www.tumblr.com/buttons
11.       Other apps/social networks:  you can share Flickr with Tumblr (go to your Flickr account). You can also surf the internet and share on Tumblr cool things you find.

IN SUMMARY: Post to the Tumblr email anytime (Your Newsletter, Your status, Your fun bits and pieces). This goes to Social Networks AND shows up on your website as latest news.

 How to connect to other social networks too?
That’s easy: through TWITTER.   They will then be synced to Tumblr vicariously through your Twitter/Tumblr API connection.  For example, link Twitter to Facebook here www.facebook.com/twitter/ (obviously you need an account at both places);  Link your Myspace to your Twitter within MySpace. Link your Reverbnation profile to Twitter through Revbernation (more on these social networks further down).

What’s another alternative to post to all my social networks at once?
Ping.fm used to be the best way to post to all your social networks at once. Then they were bought out by Seesmic. Then they were bought out by Hootsuite. So, Hootsuite.com is a nice site, however if you want to post to more than a few, you have to pay. So I found a free one: Alternion.com. Little is published about this site, but I’ve started using it and I really like it. You have to post through the website from a computer though. Doesn’t seem to have a mobile app. I just posted to my social networks all at once. They are:
Since my Facebook is connected to my Twitter, I tend to exclude that from the posting as Twitter posts on its behalf.

Of course they have a TON more social networks you can multi-post to. AND you can read all your social network statuses, posts and messages all at Alternion.com. You can even read all your email inboxes there too. Pretty neat. Still in beta, so tread lightly.

OK, tell me more about Reverbnation and why it’s important to my music promotion?
Reverbnation.com is a unique social network site that I’ve loved since they started. Similar to MySpace, you can create a profile that includes uploaded songs, photos, a bio, and some press. It’s a pretty solid place to promote to the media as your “press kit” (though I like Sonicbids.com better for that, although that one I wouldn’t call a Social Network). Reverbnation is a lovely place to gain fans (they just come and find you without too much fuss). You can rise in the music charts, and send fan mail (newsletters) to your Fans who “Fan” you. Interestingly, you can create html Widgets of your music player, Tour info/Gigs, Press quotes and your whole press kit, to insert into your Website.

OK, tell me more about Twitter and why it’s important to my music promotion?
It just happens to be the best medium to promote your music and build followers.  I know you all love Facebook, but Twitter attracts fans/followers without you having to accept them as friends. It’s an OPEN space/playing field. Also, as above, you can link your Twitter to Facebook to update status simultaneously.

OK, tell me more about Facebook and why it’s important to my music promotion?
Facebook is like my online Pub. I go there to hang out virtually with my friends online (through my personal profile, that is). I can decide who I am friends with, and through my privacy settings, I can be strict about who sees what. The latest on personal profiles is the Friend requests you deny, they will be automatically “subscribed to your public posts”. So in essence, your Fans (who you really don’t call Friends) can follow you too. When you post, simply choose your audience. If you make it “Public” Friends and Subscribers will see it.  I still think having a FAN PAGE (or Business PAGE) is essential. Set a Page up within your Profile and create a URL for it. I tend to only promote my fanpage ie facebook.com/gillimoonmusic, to avoid too many friend requests from people I don’t know on my personal profile. Notwithstanding, you can make it harder to find you through Facebook (Friends of Friends only).  Why is Facebook important? Well, it’s your Soap Box, your ability to talk any time of day, intimately, or publicly. The fact is, many now use Facebook as their preference for communication (yes, beating emails and phone calls). That is why it is important to be on Facebook. As for Music promotion, you can link your Reverbnation, Sonicbids and similar music sites to your Facebook Fan Page, so that people can listen to your music through Facebook. Nice stuff.

Other sites I should look at for promoting my music?
Just put .com after all those listed below
I’ve mentioned some above in my paragraph about where I linked my Tumblr account to. I think it’s worthy to mention that MySpace is making a comeback and so I wouldn’t delete your account with them yet.  It was recently bought by Justin Timberlake (amongst others) and is going through a revamp. You can migrate your old site to the new. There are a few kinks still, (that is that your old friends don’t transfer over unless they also migrate their accounts), and the one pet peeve is all the new music news is all about Justin right now. Go figure!

YouTube is idea to showcase your videos. You can create Channels, Playlists, find subscribers, network, AND create revenue (if you hit a certain amount of Views).
Vimeo is an alternative to Youtube. I don’t use it as much. I like it to share private videos with people and at Songsalive! we use it for our Songcraft videos as you can add a password.
Google+ didn’t get a huge rating for me. Hence I didn’t dive deep. But they are trying. Their “circles” at least helps you compartmentalize fans into different groups. Businesses seems to like it (at least that’s Google’s selling point). I’m still on the fence. To access, you need a google or gmail account. It connects within your logins for that.
Soundcloud is the perfect solution for sharing songs (whether full or edited, though you have to edit inadvance before you upload). You can find fans, and they can even post their favorite parts of your song, comment, and even remix your song with permission. Soundcloud is linked sometimes to other social networks too.  They also provide a music player html code for your website.
Blogger is not a social network. It’s a blog. Write and express yourself, and then syndicate/publish the feed on your website through feedburner.com and to your social networks through Alternion.com.
Bandcamp seems to be a nice place to sell music directly from your site, and connects with other sites. But it’s not a social network. You can also sell your music on Reverbnation and Soundclick.com (the latter is also a social network and you can create a music player for your website, plus all sales go to You. Actually Soundclick is my favorite site for showcasing music. Like the old mp3.com, they also have Charts. You may see yourself in the top 10 one day.
LinkedIn.com is not a social network in the true sense, but it is an online networking community where you can upload your “resume” (Jobs, Education, Expertise) and then connect with others in the biz. I love it for doing and expanding my “business as an artist entrepreneur” and people take you way more seriously there, than any other social network that is generally seen as “fun”.

I’m no guru on Social Networks. I’m an Artist, and I run my own business. I coach other artists in their careers too. It may seem a lot to connect the dots, but if you follow my tried and true methods above, you’re thre-quarters there. The rest is actually promoting (Status updates, writing, networking) and creating GREAT music.

-and putting it all together at gillimoon.tumblr.com and songsalive.tumblr.com




Friday, February 22, 2013

Respect The Artist - Buy The Music

Quote:
PROBLEM:
People are willing to pay $5 for a cup of coffee that
Cost pennies to make
Takes minutes to prepare
Is gone forever after one use

YET MILLIONS OF PEOPLE WON’T PAY $1 FOR A SONG THEY LIKE, that
Cost thousands to record
Can be used over & over again
Took years of practice to create
….. and lasts a lifetime!


Gilli: This is so true. BUY music people. I and other musicians/artists dedicate our lives to music and hopefully a living from it. But it starts with you. With the culture. With education. With giving it value. I value it. Do you? Lets teach our youth to value buying music again.


gilli moon

Friday, January 04, 2013

Getting To Bliss



I’m starting to come to the realization that I see life a whole lot differently than most people.

I’m an insatiably happy person.

When I was four years old, I knew exactly who I was going to be, and I was bright, positive and carefree. I insisted on piano lessons, loved them, and wanted to be center of attention. By eight I was singing, dancing and starring in plays. I would look out at the ocean and feel my future destiny. By sixteen I knew my gifts, felt confident, won more acting roles, and became vice president of the student union at school. I was playing piano, coming up with compositions used the living room as my stage to sing all my songs, as if I was already on the world stage. By eighteen I was on a plane to Europe to discover the world, having already been selected at a university (I took a year off to travel). After college, at twenty one I was living in new York feeling the amazing Broadway energy in my veins. By thirty I had lived half way round the world and was now in Los Angeles living my dream.

I’ve been living my dream my whole life and it hasn’t stopped.

I’ve always been an optimist. I’ve always felt confident in my abilities, and even when I didn’t know something, I, at least, had an adventurous streak to try something new and see where it took me. I’ve always had a “go get ‘em mentality”.

Don’t get me wrong. I’ve had my fair share of adversity. Probably more than most, too. The obstacles I’ve had to overcome physically (medically), emotionally (relationships), mentally (living in hardship in various times of my life), economically, and literally (changing countries as my home, as one example), could have all broken me.

But they didn’t. I saw every adversity as an opportunity for growth and a new way of being. I look back and say, “wow, look what I have achieved”. This allows me to look forward to the ocean of opportunity in front of me, all the time.

That’s why, along with being an artist, I enjoy coaching other artists, and running Songsalive! the non-profit songwriters community. That’s why I write books, with titles like “I AM a Professional Artist” and “Just Get Out There”, and conduct workshops. My songs are usually about self-empowerment (“I’m Alive”, “I Can Feel”, “Woman!”)  I love to inspire others to see it through my rose colored glasses.

Put me in a pool of mud, and I’ll see it as a warm, blue ocean to frolic in.

But not everyone sees it the way I see it. Not everyone feels it the way I feel it. Many have to work at it to develop the craft of getting to bliss, for it just doesn’t come naturally to them like it does for me. Many only see the adversity, and stop there.

Today I’m pondering this with a tad of bittersweet. I wish everyone saw it the way I do, and just lived their lives with a spring in their step. But I can’t force others to feel it the way I do, or approach it the way I have. Some people just innately, or mentally, or physically, wake up sad, tired, overwhelmed, despondent, in-confident, insecure or frazzled.
 
So, for those that don’t live that A Type “I love my life” day, or for those who have felt it once but have seemed to have lost it,… perhaps I can offer some ideas on getting to that place. You all know I wrote a book called “Just Get Out There”. I do encourage you get a copy if you are creative because it has such a wealth of tips and resources to become empowered and successful. I have other writings too, on my website blog, and I offer one-on-one coaching as well.

Want that perpetual joy, optimism and courage?

Here are my “Getting to Bliss” strategies:

1.        It’s all about making a SHIFT with your mindset – a lot happens around us, good and bad. It’s up to us as to how we respond to it that makes all the difference. Ease into responding with joy, hope and curiosity. Every time you have that negative inner voice barking in your ear, learn to tune it out and think of the positive sides.

2.       Understand your process – You may be one of those types who like to be super organized with your agenda, deadlines and to do lists. But some people like to be more whimsical and spontaneous, with no lists, agenda nor deadlines. If this is you, that’s ok. It’s good to give yourself boundaries for all pistons to fire and not be on a rollercoaster, but follow that creative muse when it comes, and learn to ride the waves of the ups and downs and…. Stillness.

3.       Do the things that are important to you – Much of our frustration comes from having to do things that we don’t want to do, or don’t like to do. It’s time to discard what no longer serves you (tasks, things, people, and even old outdated dreams) and focus on what is important to you and what makes you happy. This can be a hard process, but well worth it.

4.       Find reason to do less, yet achieve so much more – It’s never about how hard you work, or how much you work, but how efficiently you work. If you can master the art of working in 3 hours a day, and playing the rest, you have found bliss. Just because others are slaves to their jobs, doesn’t mean you have to be. Focus hard on the tasks at hand, and get them done. Then go play in the sand. You’ll be surprised at how much you actually achieve when there’s balance in your life. But it doesn’t come without proper, diligent, focus when you are “switched on”. I call that “mini deep diving”. Dive in deep, complete, then play.

5.       Do the things you need to do, but have fun in it, it’s all creative – When you don’t feel like doing “Work” or tasks, or music business stuff, think of it as a creative opportunity. I find business and marketing very creative if I just see it that way. Getting on Twitter, or creating a newsletter to promote my latest release, or writing emails to business folks, can be exciting when you cream of the possibilities of the outcomes. Think outside the box, come up with new ways to do things, and enjoy the sunshine along the way.

6.        Don’t get bogged down in specifics - Stay generic. If you want to complete a project but get too caught up in the details, this can thwart any momentum of even getting started. Just think of the overall idea and slowly and easily write down some notes, but don’t feel like you have to fill in all the blanks on how to make it happen. We usually don’t know every step to take, so don’t worry. Just START. Be in touch more with the feeling and desire of it, rather than the nitty gritty of all the details (that would turn any brain to mush!)

7.       Let it happen. ‘law of attraction’ -  Have you heard of the saying “Don’t watch the kettle boil”? It never boils while you are staring it at it. The minute you walk away the water boils. That’s a good reference for our lives. Getting bogged down in the minutia and pushing for outcomes and manifestations usually leads to zero results and just a lot of frustration. Stop knocking on the door. Step back for a bit and you’ll find the door will open magically for you without all the fuss. This works by you letting go of the control a bit and de-focusing on the pushing. Think, visualize and believe the outcome (what you want the result to be). Keep focusing on that. Let the universe help you in getting there. You get what you focus on. Focus on the joy.

8.       Shift from difficulty to ease – When you feel like you have “writers block” or your tired and negative, go do something else. Be creative on other things. Hey, it’s ok to watch your favorite TV show! Spice it up, change it up, and be prepared to even change your dreams. You are the master of your destiny and today you can re-invent yourself to be anything you want to be.

9.       Integrate: I am all of it – When you start to realize you are all of “it”, meaning all that you are, you do, and be, you will start to take the pressure off yourself when you feel like you’re not doing what you are “supposed to do”. Who wrote the rules on what you’re supposed to do anyway? Who said you have to follow your career in a certain way, or do this or that. Make up your own rules. Define success on your OWN terms.

Getting to Bliss is about getting to yourself. Be in touch with who you really are and what you really want, and you’re half way there. The rest will come to you without you even trying.


Try this “Getting To Bliss” Exercise:

Try changing up this coming week to meet the real needs of you. I guarantee this exercise helps to cure feeling overwhelmed and be balanced and BLISSFUL.

In doing this exercise, follow the FEELING every moment of your day. Ask yourself, “How am I feeling right now?”. If it doesn’t feel good: CHANGE to something else that does. Stay with the feeling more than the wanting.

Be less specific in your tasks, and more general, giving yourself time to be with a project or an act of doing, without getting bogged down in the nitty gritty..

i.                     Monday: what are you going to do today? Be completely open to what you’d like to do. Don’t put any agenda, tasks or to-do lists in front of you. Just see what happens spontaneously from the moment you wake up.
ii.                   Tues:  what are you going to do today? Try narrowing it more to being totally creative. It usually goes this way. Again, no other tasks or to-do lists. Live on the wild creative side, early in the week, while everyone else is laboring over hard work!
iii.                  Wed: Today, focus on things that could make you financially abundant. Set up a to-do list for the day that asks you to focus, visualize and do things that may bring in financial wealth and/or opportunities. See where that takes you for the day.
iv.                 Thurs: Focus on tasks that share who you are with the world. This could be marketing your music, or promoting online. Or it could be picking up the phone or sending emails. Share with us who you are!
v.                   Fri: Today, just to “me” day things. Everything that you do should be all about you, loving yourself, nurturing yourself, and being with yourself.


(Of course you can change the days of week to start on weekend if you feel uncomfortable starting creative days on a Monday. But I think it would be fun to change it up a bit).

Ok, the week has ended… How did it feel? Did you stay with the feeling? Were you able to get into an easy flow each day? Were you getting to bliss?


A theory published in 2010 in the journal Thinking Skills and Creativity “links time management and creativity together as being mutually beneficial to each other. Basically, if you're good at managing your time and creating to-do lists, there's a positive correlation to your creative time. The implication is that you can schedule for and decide to be creative, which is exactly what we'll be looking how to do…. creating a block of time where you can let the muse speak. To others, it's more about rescheduling any problem-solving portions of your day when you're at your creative peak.”(Ref: link)

Well, as you all know I’ve been talking about this for years. This is exactly the essence of my artist career coaching, books, and workshops: being business-minded and organized with your creativity, and all your creative business aspects, attracts success. This is the essence of the artist entrepreneur.

How can you get organized? Come work with me, one-on-one. Face your obstacles and fears, overcome your roadblocks, get clear with who you are and what you want and create a creative roadmap plan that will help you realize your life dreams, and GET TO BLISS…

Saturday, February 11, 2012

Whitney Houston and the death of my own childhood music business fantasy

Today, Whitney Houston died. When I heard the news, I cried. Tears poured down my face. I had to sit and think why this affected me so much. Was it that she was famous? Was it because she was such a talented singer? Was it because she was relatively young (48)? Was it because I liked her music? I'd say it was all of these, but more importantly her death, and leading up to her death, her unquestionable demise as a pop star, including her drug addiction problems, represented an unspoken distaste I have for the music business.

Who me? I distaste the music business? Yes. I acquiesce to my true feelings here. If little Whitney ended up a teacher, or a bank teller, or some mundane, ordinary nine to five worker girl, I strongly believe she would be alive today. Fame killed her. The music business, and what it does to stars, killed her. These are strong sentiments and I'm putting the blame on a machine that rises these talented artists to famous "stardom", only to then be chewed up and spat out by the same hand that fed them. It's disgusting.

I was eighteen when I fell in love with Whitney Houston's first album, and I knew every line to every songs. In fact, I would sing along with her in my living room. She was my vocal teacher. She was my idol. She was the epitome of everything I wanted for myself as a singer. I wanted her life. It was Whitney who drew me to New York first, then Los Angeles, to wanting to work in the music business, to wanting a record deal, and to make music videos. It was Whitney, signed to Sony Records, who inspired me to walk down Madison Avenue in New York, when I was 21, and walk into the Sony Columbia Records lobby and dream of my future. It was Whitney's music that encouraged me to write songs with soul and feel, and lyrics about love and "dancing with somebody."

And it was Whitney that lost my faith in the whole fame making machine that the music business is a culprit of, like all entertainment businesses.

Being in the spotlight has its stress: you are put on a pedestal by fans and industry around the world; you are expected to be something that is an illusion; you make money, you lose money; you marry other celebrities (because they relate to what you're going through), and you lose marriages; you fall victim to the party life, the fast life, the drug and alcohol life; you get dropped by the label that made you a star; and when you're lying on the ground trying to get back up, no one is there to pick up the pieces. It's a lonely, cruel life.

Now, I'm not going to speculate as to why Houston died, but I know that she had a tumultuous personal life, with her marriage to Bobby Brown, and subsequent drug addiction issues. But more recently, she seemed to be making a "come back" (whatever that means, 'cause I don't know one artist that stops creating and then "comes back". We're always moving forward, you just don't always see it on TV). But I know the powers that be in the biz weren't able to elevate her to the status she once had. It's a tough barometer to climb back to, having been the number one superstar singer in the world. It's a tough ask to try and be normal in a very un-normal world.

So, I was really sad because in a way Whitney Houston's death is like a mini death of my own youth expectations and assumptions I had about what the music business could deliver me. It represented the death of my own childhood music business fantasy.

I have already realized that the only way to succeed in this "business" is to define success on your own terms, as I have done. I created my own record company, Warrior Girl Music, and released music the way I want people to hear it. I've been in charge of my own destiny, so much so I've written two books about it and speak on it at music conferences. I've been the rebel. I've been the "Indie Queen". I've been told I wouldn't be "mainstream" because I have been the rebel, and defiantly Indie. Well, I don't know if I chose to be Indie. I wanted a record deal. I wanted a big fat record deal that gave me all the fame and fortune I needed. But that didn't come along (and I learned that wasn't my fault or lack of talent but I could have easily been in therapy thinking it was all my fault). No, the music business changed as I was growing as an artist, to the point where there was no choice BUT to do it myself, unless I was going to be left on the sidelines.

I decided I didn't want to play hard ball, or dress like a slut, or demean my music choices, to fit into "someone else's" idea. I decided that I didn't want to spend my life pitching songs for a possible deal (that were going to 18 year olds even though I was only 28, but still already too old), but INSTEAD just get out there and DO IT. So i DID it. I didn't waste time waiting. I recorded my albums, and toured THE WORLD, on my dime, mind you, but under my creative control. I've had a BLAST these last 12 years doing just that. MY WAY.

And just when I thought, hey I could use a record company, I started to see the economy and the music business shifting so much so that what I WAS DOING, pioneering on the Internet and running my own label, was THE BEST way, and now everyone is following what I have been doing. Wow. A Pioneer in a new movement called "ARTIST ENTERPRENEURSHIP". Who would have thought?!

I even canceled my membership to the Grammys as I have my own definition of music success.

But.... somewhere in my heart I secretly hung on to the notion that maybe, just maybe, one can be successful authentically in the music business. That maybe talent and hard work does pay off, and that people do come along and help you "make it" and share your music to the world, the right way, without any negative attachments. So I always thought, yeah maybe I could still be signed to that big label, who will take care of me and give me all the things I need and then I don't have to work so hard on my own and all will be well...

But Whitney's death today reminded me that that is not true.

And while there are glimmers of that (Adele seems pretty level headed at age 22, at the top of her game but who knows how her business affairs are going...), I fear that.... really..., like I've witnessed all along...., "making it big time" has it's price.

A huge price to pay.

A personal price. The notion that even after "playing the game", and doing business with the devil; even after writing, recording and performing your songs with heart; and even after managing all the people and vampires who suck off your energy,... the personal price could be just too much to bare.

Perhaps I'm not cut out to win a Grammy or be number one on the radio station you're listening to right now. But I know that I'm talented. I know that my music is real. I know I am a kick ass live performer on stage. I know that I make the best business judgements I can.  I don't get caught up in the glamour business, or the fame business, (because that's what it is now... it's just a "fashion business" this music business.) I no longer do deals with vampires and devils in the business (and yes, I have in the past for how would I have learned my lessons?)  I make a humble, modest living, I live authentically, and I work hard to express who I am. I can go to sleep at night knowing that I rolled up my sleeves today and put in some good work, hopefully to provide change and joy to the world.

I don't want to pay the personal price. But I do want to share my creativity to the world. I don't want something for nothing. I am willing to work for my results. But I do know I need a modicum of that "fame" stuff so that the music can be heard. So where do we find that balance? How can we live authentically and yet be empowered immensely?

I can only trust in the warrior in me to be the self-empowered, enlightened, giving person; attentive of the snakes, and attracting the good spirits, in this quest called self-expression.

It's a balance, and an acknowledgement of deep, hard truths, that I am learning to accept. (It's so easy to want to continue to believe in that childhood fantasy.) But as I continue to believe in my own path, I know I've made the right choice: to live and create authentically.

I think I'm finally growing up.

~ gilli moon
polymedia artist and expressionist.
www.gillimoon.com


Saturday, April 09, 2011

HOW TO BE A SUCCESSFUL ARTIST ENTREPRENEUR


HOW TO BE A SUCCESSFUL ARTIST ENTREPRENEUR
Excerpt from Gilli Moon’s book, JUST GET OUT THERE (see end for details)

If you caught this in April's Music Connection, then I hope your creative juices are all flowing :) If you didn't, or even if you did, here's my full article I wrote, and some additions that didn't make the magazine cut. Enjoy!

Monday, January 10, 2011

An Artist Led Business: The Realities of the Music Business - by Gilli Moon

An Artist led business
The realities of the music business
A chapter excerpt from Gilli Moon's book Just Get Out There.
If you are interested in re-printing this chapter/article/blog, please email for permission and conditions. 

 Gilli Moon, a multiple award-winning Australian singer, songwriter, producer, global artist community builder, and author is an unprecedented DIY Indie Music success, role model, educator and inspiration for thousands of artists worldwide. In her new book, Just Get Out There, she has created the Artist's bible to achieving abundance, self-empowerment and professional success as an Artist entrepreneur. 300+ pages filled with in-depth tips, tools, steps and resources on getting out there as an Artist, all the while achieving personal, financial and professional success and joy.  The following article is a chapter in her book, called "An Artist Led Business", describing the realities of the music business. All artists need to read this!


Sunday, November 07, 2010

Just Get Out There.... I dare you!

I'm at the Taxi Road Rally in Los Angeles, one of my favorite songwriter-centric music conferences that hosts hundreds of songwriters, composers, music industry representatives and retailers over a power-packed weekend at a hotel near LAX. I'm here to speak to songwriters in my own workshop and run my own book booth. I launched my new book, JUST GET OUT THERE, this weekend.

JUST GET OUT THERE is the Artist's bible to achieving abundance, self-empowerment and professional success as an Artist entrepreneur. 300+ pages filled with in-depth tips, tools, steps and resources on getting out there as an Artist, all the while achieving personal, financial and professional success and joy. 

Friday, June 20, 2008

Networking and Touring for Songwriters... a Danish experience


This month J.Walker and I went to Denmark. Now, this country is not an ordinary hop skip and a jump for an Aussie girl who lives in Los Angeles, especially if one goes only for five days. That’s right, I ended up going for five incredible days, and the most fascinating part is I’d do it again 10 times over!
I was invited to come speak to the Songwriter Clubs of Denmark by Koda (the Ascap, BMI, Apra there), preceding the famous national Spot Festival that happened also on the weekend. The Songwriter Clubs, or Danske Sangskriverklubber, are a series of small but focused songwriter organizations around Denmark that support songwriters in their quest for exposure and learning. They are all independent, but the leaders all come together and meet, network and vote on various needs that Danish songwriters may need. I couldn’t understand their actual meeting component… it was all in Danish! But I spoke to the leaders (about 35) about an interesting topic to all of us artists really… how to network and tour… and specifically, how to network and tour overseas. My perspective was unique, yet very worthwhile for the Danish songwriters, as being Australian and going to the US to chase the bright lights of stardom, I knew I had kindred spirits in the room who see crossing shores as the way to “make it”.